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A
ACME JP
Sep 1 – Sep 9
3
Campaign
Type
Spend
Sales
ACoS
ROAS
SP-Brand-Protect
SP
¥12,400
¥48,100
25.8%
3.88
SP-Auto-Discovery
SP
¥8,020
¥19,050
42.1%
2.38
SB-Main-Brand
SB
¥5,300
¥22,400
23.7%
4.23
SD-Retargeting
SD
¥3,010
¥6,020
50.0%
2.00
SP-Competitor
SP
¥2,180
¥7,900
27.6%
3.62
SP-Category-Broad
SP
¥1,940
¥5,100
38.0%
2.63
Picaro Agent
ACME JP · Sep 1 – Sep 9
Why did ACoS get worse this month?
Read campaigns, search terms, targets
8.2s
ACoS is
34.2%
against your 30% target. Two campaigns account for almost all of the gap — SP-Auto-Discovery at 42.1% and SD-Retargeting at 50.0%. In SP-Auto,
18% of spend
went to search terms with zero conversions.
Zero-conversion search terms
top 3 of 12
wireless earbuds
¥3,200
bluetooth earphone
¥2,100
earphone repair
¥1,800
Total wasted ¥9,340
Open full table →
Take me to
SP-Auto-Discovery
Search terms
ACoS trend
NEEDS APPROVAL
Lower bids on 2 keywords
SP-Auto-Discovery · est.
−¥2,000/mo
Review 2 items
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