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ACME 2026 brand guidelines.pdf
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Amazon PPC playbook
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ACME 2026 brand guidelines.pdf
42 pages · referenced in 6 answers · last used yesterday
What the agent took from this
Never use the words "cheap" or "discount" in ad copy · p.12
Brand terms are defended, not optimised — bid to hold position 1 · p.18
Premium line must not appear alongside competitor comparisons · p.24
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What are the rules for brand keyword bidding?
Brand terms are treated as defensive. The guideline says to hold position 1 on your own brand rather than chase efficiency, and to accept a higher ACoS there than on generic terms.[1]
1ACME 2026 brand guidelines.pdf · page 18
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