INSIGHT
18% of spend on 12 terms with zero conversions
09:12
PROPOSED
3 keywords, −15% each · est. −¥2,000/mo
09:12
APPROVED
Yamada · 2 of 3 items · 1 excluded as stale
09:14
APPLIED
2 bids changed · status partial_success
09:14
OUTCOME
ACoS 42.1% → 33.8% · spend −¥1,940, sales flat
+14d